Commercial Sales Analytics:
From Data to Revenue Decisions
Custom data solutions for your business's unique challenges.
Discover the hidden opportunities in your sales data
In today's business environment, intuition is no longer enough. To outperform the competition, you need a deep understanding of what, how, when, and why your customers buy. Sales Analytics is the process of transforming your transactional data into a clear roadmap that guides your business strategy, optimizes your marketing efforts, and maximizes the profitability of every sale.
Companies that use sales analytics see an average increase of 28% in marketing ROI and a significant improvement in the accuracy of their forecasts. Aliware provides you with the tools and expertise to turn your sales data into your most powerful growth engine.
Our Commercial Analytics Capabilities
1. 360° Customer View and Advanced Segmentation
Not all customers are the same. We help you understand them at a granular level so you can tailor your approach.
RFM analysis (Recency, Frequency, Monetary):
Identify your most valuable customers, those at risk, and those with growth potential.
Shopping Basket Analysis:
Discover which products are purchased together to optimize cross-selling and up-selling.
Customer Lifetime Value (CLV) Prediction:
Anticipate the future value of your customers to make informed decisions about investing in acquisition and retention.
2. Price and Promotion Optimization
Stop setting prices blindly. Use data to find the sweet spot between volume and margin.
Price Elasticity Analysis:
Understand how your sales will react to price changes to maximize revenue.
Evaluating the Effectiveness of Promotions:
Measure the actual ROI of your promotional campaigns to invest your marketing budget more wisely.
Dynamic Pricing Models
Implement pricing strategies that adjust in real time to demand, competition, and customer behavior.
3. Demand Forecasting and Inventory Optimization
Ensure you have the right product, in the right place, at the right time.
AI-Based Forecasts:
Use machine learning algorithms that consider seasonality, trends, and external variables to predict demand with unprecedented accuracy.
Assortment Optimization:
Analyze product performance by store or channel to optimize your assortment and maximize sales per square foot.
Reduction of Stock Breaks and Excesses:
Minimize lost sales and storage costs with data-driven inventory management.
The Impact of Aliware in Numbers
Analytical Skills
Expected Business Outcome
Success Metric
360° View of the Customer
Increased retention and CLV.
+10% Retention Rate.
Price Optimization
Maximization of revenue and margins.
+5% in gross margin.
Demand Forecast
Reduction in inventory costs.
-20% on Inventory Days.
Promotion Analysis
Improved marketing ROI.
+28% in campaign ROI.
Why Aliware for your Sales Analytics?
Speed to Value:
Our pre-configured solutions and industry expertise enable us to deliver results in weeks, not months.
Experience in Multiple Industries
We have implemented sales analytics solutions in retail, B2B distribution, banking, and more.
Cutting-edge technology:
We build our solutions on real-time databases and cloud infrastructure, ensuring scalability and performance.
Are you ready for every sales decision to be backed by data?
Our experts are ready to show you how a robust data strategy can drive your growth, improve your efficiency, and create a lasting competitive advantage.